Hey there,
So it’s Thursday — and if you’ve been following along, your site is probably starting to feel like a real home on the web. You’ve laid the groundwork, chosen your tools, and made it look great.
Now comes the fun part: giving it a voice. This week kicks off our journey into content and SEO — starting with how to craft pages and blog posts that pull people in, tell your story, and quietly work behind the scenes to grow your visibility.
Week #9 - Creating Compelling Pages & Blog Content
Weekly Picks
Content isn’t just filler — it’s the lifeblood of SEO. This article unpacks why great content matters, how it drives visibility, and what makes Google (and humans) love it. Simple, strategic, essential.
This guide breaks down how great website copy balances clarity, empathy, and structure. Learn how to write pages that sound human, sell naturally, and feel on-brand from headline to footer.
Your brand isn’t your logo — it’s the story people remember. This guide explores how narrative builds emotional connection (and trust) in ways even the best marketing copy can’t.
Ever wonder why some pages attract traffic while others stay invisible? This deep dive reveals how understanding search intent turns regular content into discoverable, relevant, high-performing pages.
Lists, Lists, & Lists
From “The Hero’s Journey” to “The Underdog Win,” every brand fits a timeless story pattern. Find out which narrative drives your audience — and how to use it to make your message stick.
No marketing degree required. These seven simple storytelling tweaks will make your next page or post more memorable, relatable, and — yes — a little more fun to write.
A fresh, practical guide to writing for both readers and algorithms. From keyword intent to structure and flow, this 13-rule framework nails how to craft content that actually ranks — and converts.
Smooth Operations
A fresh, step-by-step manual on how to optimize your WordPress site for SEO this year — from technical setup to content best practices, all explained in plain English.
A quick yet thorough guide to building smart internal links. Learn how proper linking boosts SEO, user experience, and even helps Google understand your site’s structure.
Extra Boost
Free Templates | Content Calendar templates (Notion.com)
Keep your content creation organized and on track with these free Notion templates. Plan blog posts, pages, and campaigns like a pro — no messy spreadsheets required.
See the F-Pattern in action. This real-world case study shows how subtle layout and structure changes led to a 64% traffic increase — all through smarter content design.
Guide & Case Studies | What is Search Intent
A must-read from Backlinko. Learn how understanding user intent transforms your SEO strategy — with practical examples, research-backed insights, and actionable takeaways for any business site.
Free Lesson | Business Storytelling Training
HubSpot’s free mini-lesson teaches how to craft a brand story that builds trust, loyalty, and emotional connection. A short course with big “aha!” moments for content creators and founders alike.
AI isn’t killing SEO — it’s changing the rules. This sharp video explains how to keep your content ranking in a world reshaped by ChatGPT and AI search tools (yes, there’s still hope for humans).
Weekly Tip | The F-Pattern & SEO — How People Actually Read Your Pages
If you’ve ever watched someone browse a website, you’ll notice a pattern: they don’t read, they scan. Eye-tracking studies from Nielsen Norman Group have confirmed it for years — users visually sweep across a page in an “F” shape: a horizontal scan across the top (headlines, nav), a shorter horizontal line below (subheadings, intros), and then a vertical skim down the left side (section starts, bullet points, bold text).
That’s the F-Pattern — and understanding it can quietly transform your site’s design, readability, and even SEO performance.
Why the F-Pattern Matters for SEO & CRO
Google’s algorithms increasingly measure user experience — dwell time, scroll depth, engagement, bounce rate. If your layout follows the natural reading flow, visitors stay longer, click deeper, and signal “quality content” to search engines. It’s also a huge win for conversion optimization: the easier your content is to scan and digest, the more likely visitors are to act — subscribe, buy, or contact you.
In short: design that respects attention gets rewarded both by humans and by Google.
How to Apply the F-Pattern to Your Pages
Let’s break it into practical moves you can make right now.
1. Lead with strong, descriptive headlines. Your first horizontal “stroke” of the F is your headline area. Don’t waste it on vague slogans. Use it to communicate what you do and why it matters — instantly.
2. Front-load key information in subheadings. Your second horizontal scan line (right below the hero area) is prime real estate. Use clear subheadings or short intros that summarize your core offer or next action.
3. Structure your content vertically with clarity. That long vertical “spine” of the F is where users skim for cues. Use:
Short paragraphs
Bullet lists
Bold key phrases
Clear CTAs in the left or mid-column zone
This creates visual anchors that keep the eye moving — and the reader engaged.
4. Design with whitespace in mind. Crowded layouts break the F flow. Space out sections, use consistent left alignment, and let your content breathe. This reduces fatigue and subtly increases time on page.
5. Optimize images and CTAs for eye flow. Don’t interrupt the F — guide it. Use directional imagery (like people facing toward your CTA), and keep main buttons aligned left or centered in the visual path.
Takeaway
The F-Pattern isn’t just a UX principle — it’s a silent partner in SEO and conversion. By designing and writing for how people actually consume your content, you make your pages clearer, more readable, and more trustworthy.
Because the truth is: visitors don’t read every word. But if you respect their attention, they’ll start to trust your words — and Google will, too.
That’s a Wrap
Edition #9 wraps up — and your site is finally starting to speak. 🗣️
This week, we explored what turns plain pages and blog posts into something people actually want to read — clarity, structure, story, and a touch of flair. You’re now building more than a website — you’re shaping a voice that connects.
Next week, we move from creativity to visibility: SEO Fundamentals for WordPress. Because great content deserves to be found, not buried.
Keep refining, keep publishing — your digital presence is finding its rhythm.
See you in the next issue! 📬
Gabor, for WP Growth Weekly