Hey there,
Hope your week’s been going smoothly so far. Last time, we focused on creating strong pages and blog posts—the kind of content that actually speaks to your visitors and tells your story with clarity. With that groundwork in place, it’s time to make sure those pages aren’t just sitting alone in the dark.
This week, we’re diving into internal linking and site structure. You’ll learn how to connect your pages in a way that feels natural to visitors and makes sense to search engines. Think of it as giving your website a clear, intuitive roadmap so people (and Google) always know where to go next.
Week #14 - Internal Linking & Site Structure
Weekly Picks
Internal links are the secret highways of your site. Done right, they guide visitors and Google effortlessly. Done wrong… well, your pages get lost in the shuffle. Learn how to build links that actually matter.
Stop thinking about pages in isolation. Topic clusters connect related content under one umbrella, making your site smarter for visitors and search engines alike. It’s like giving your content a GPS everyone can follow.
If your best pages are buried six clicks deep, Google might never meet them. Crawl depth shows how far bots have to travel to find your content—and why shallower is almost always better.
Flat sites or deep hierarchies? Both have pros, both have cons. This one compares them like a traffic report, showing which setup helps people navigate smoothly and which keeps Google guessing.
Content hubs turn scattered posts into organized powerhouses. This piece shows what hubs look like in practice, why they boost authority, and how one central page can lift everything around it. (Yes, your old blog posts too.)
Lists, Lists, & Lists
These are not your average “add a link here” tips. Thirteen smart, practical ways to make sure your links actually do something—help visitors, help SEO, and maybe even save you from spaghetti-site syndrome.
Learn the linking habits that make top sites look effortless. Simple tweaks, smart anchor choices, and strategic page connections that actually move the needle (without turning your WordPress dashboard into chaos).
Broken links, weak anchors, and lost pages—they all happen. This guide shows how to fix them before Google notices and before visitors get annoyed. Quick wins for a cleaner site structure.
Menus don’t have to be boring or confusing. These examples show clever, functional navigation designs that feel natural and actually guide your audience where they want to go.
See how pillar pages do the heavy lifting for big topics. These examples reveal structure, design, and link strategies that lift surrounding content without complicated hacks or magic tricks.
Smooth Operations
PageRank is the hidden weight behind your links. Understanding it helps you push the right pages forward and prevent Google from ignoring your best stuff.
Orphan pages are lonely and lost. This piece shows how to reconnect them so visitors and search engines don’t forget you exist. (Spoiler: it’s easier than it sounds.)
Good menus are more than decoration. This guide shows how smart structure keeps visitors on track, reduces frustration, and makes your site feel like it actually thinks ahead of them.
Extra Boost
Domain authority is the score that quietly tells Google, “This site knows its stuff.” Learn how to nudge it upward, and why even small sites can build credibility without shouting.
Free Course | How to Boost E-Commerce SEO with Internal Linking
This course shows how to make your products talk to each other. Clever internal links keep shoppers exploring and Google happy—without endless hours of manual linking or messy plugin overload.
Screaming Frog can feel intimidating, but this video makes it approachable. Learn to spot weak links, orphan pages, and quick wins for internal linking in a few clicks.
Topical authority is the quiet power behind content clusters. This guide shows how to signal expertise across multiple posts and help Google understand your niche (without writing a book every week).
Weekly Tip | The Power of Hub Pages: How One Page Can Lift an Entire Topic
If your site feels scattered -or if visitors read one article and immediately leave- you're missing one of the simplest, highest-impact structural upgrades available: the hub page.
A hub page is a single, comprehensive page that organizes a topic and links to all the supporting content around it. For both SEO and user experience, it acts like a “command center” that gives shape and direction to everything connected to a given subject.
Why Hub Pages Matter (Especially for Smaller Sites)
When Google sees a cluster of related content connected to one authoritative hub, it understands:
What your site is really about
Which page should rank for which keyword
How your content fits together thematically
Why your site deserves authority for that topic
For SMBs, one well-built hub can outperform dozens of isolated blog posts.
Step 1 — Choose One Topic That Deserves a Hub
Pick an area where you want to build authority. Examples:
“WordPress Speed Optimization”
“Dog Training for Beginners”
“Residential Roofing Services”
Whatever your niche, the topic should have room for multiple supporting articles.
Step 2 — Build the Hub as a High-Level Overview
Think of it as a guide with:
Short explanations
Internal links to deeper articles
Clear sections
Logical flow
The goal isn’t to write a monster-long guide. It’s to organize the topic.
Step 3 — Interlink Supporting Articles Back to the Hub
This is the part people forget.
Every supporting post should also link back to the hub.
This creates a two-way structure that feels intuitive to users and sends strong clustering signals to Google.
Step 4 — Update the Hub as Your Content Grows
A hub isn’t static.
Whenever you publish a new piece under that topic:
Add it to the hub
Link the new article back to the hub
Maintain the topical hierarchy
Over time, this page becomes the “home base” for both users and search engines.
Takeaway
One well-built hub page can elevate an entire area of your site. It helps visitors navigate more confidently, reduces content duplication, increases authority, and gives Google a clear, structured map of your expertise. For small sites especially, hubs are force multipliers — a single page that quietly lifts everything around it.
That’s a Wrap
Edition #14 wraps up — your site just leveled up in the invisible game of Google hide-and-seek.
This week was all about Internal Linking & Site Structure: creating hub pages that pull your content together, trimming unnecessary paths, and making navigation actually navigable (finally).
Next week, we’re diving into Content Planning & Editorial Calendars. Get ready to tame your ideas, schedule like a pro, and stop letting good content slip into the “maybe someday” folder.
Keep connecting, keep guiding — the web is yours to organize.
See you in the next issue! 📬
Gabor, for WP Growth Weekly