Hey growth-seeker,

So it’s Thursday — time for the next step. Last week we looked at content planning and editorial calendars, giving you a simple, sustainable way to stay consistent instead of scrambling for ideas. This week, we close out the entire SEO chapter with something just as important: understanding who’s visiting your site and what they do once they’re there. Think of this as the moment where your publishing habits meet real-world data.

And then comes a brand-new phase. Next week we kick off the Growth & Conversion chapter, shifting from “getting traffic” to “making traffic meaningful.”

Until then, here’s to a strong finish — and Happy Holidays to everyone 🎄.

This walkthrough gives you a full view of GA4 without drowning you in jargon. It’s a friendly way to understand how the platform thinks, how events work, and what actually matters when you want real business insights.

A clear look at how intent shapes the success of every page you publish. It helps you read what visitors actually want and align your content with real demand instead of wishful guessing.

Engagement rate becomes much easier to use once you know what it really measures. This piece shows how to spot pages that keep readers involved—and which ones quietly lose them. (A small reality check never hurts.)

A solid breakdown of how GA4 assigns credit to conversions. It’s the kind of clarity that prevents you from obsessing over the wrong channel and finally reveals which touchpoints genuinely help people convert.

A helpful deep dive into where your traffic really comes from and why the labels aren’t always as obvious as they seem. Ideal if you want cleaner insights without becoming an analytics philosopher.

A wide-angle look at the numbers that actually move a business forward. It helps you filter out vanity stats, focus on meaningful signals, and get a clearer sense of what healthy website performance looks like.

A practical rundown of the errors most people make when setting up GA4. Straightforward fixes, minimal drama, and a few “oh, so that’s why my numbers looked odd” moments.

A curated overview of tools worth knowing if you want deeper visibility into rankings, content performance, or competitor behavior. Plenty of variety without the usual recycled “top 10” fluff.

A neat list of metrics that help you understand what’s working across your automation flows. Great if you want a clearer sense of how leads behave after the initial click—where the real magic usually happens.

A quick hit of practical ideas for improving the tiny interactions that eventually lead to sales. Useful, specific, and surprisingly easy to apply—even if you’re running a lean setup.

A helpful reminder of the traps that distort your data long before you notice anything’s wrong. Think of it as preventative maintenance for your reporting sanity.

A beginner-friendly sheet that makes GA4’s terminology far less cryptic. Perfect for keeping beside your dashboard when you want clarity without constantly searching for definitions.

A tidy reference for anyone tired of guessing which metric or dimension belongs where. Helpful for reducing confusion and speeding up everyday analytics work.

A forward-looking piece on using data patterns to anticipate what audiences will need next. Not magic—just smart planning supported by real signals.

A straightforward walkthrough of attribution models for marketers who want clarity without the academic headache. Helpful if you’re deciding where to focus your limited time and energy.

A set of flexible Notion templates that help you track KPIs without reinventing your own system. Great for small teams who need structure without complexity.

Edition #16 wraps up, and with it the SEO chapter comes to a natural close.

This week, we shifted the spotlight to something most site owners think they understand… until they realise their numbers don’t actually reflect reality: Analytics 101 — Tracking Visitors & Conversions. We walked through validating form submissions, checking whether your setup is working the way you think it is, and doing a quick, honest audit of your entire analytics foundation. Nothing fancy — just the kind of clarity that makes your decisions feel more grounded.

Next week marks the beginning of the CRO chapter, starting with Intro to Conversion Rate Optimization. It’s the point where you stop looking at traffic and start asking better questions: “What are people doing?” “Why are they doing it?” “And how can I help them move one step closer to becoming customers?”

A new chapter opens — and it’s one that tends to reward even the smallest improvements.